One trait of an effective capital campaign

We all know that it takes funding to do ministry. Every congregation, including your own, needs funding to carry out God’s calling through ministries of teaching, reaching out to others, gathering for worship, and serving in the community and beyond. A capital campaign is a method for raising a specified sum of money during a defined period of time.

A congregation that finds itself being held back in its ministry, or being called to expand or change its ministry, might conduct a capital campaign to achieve a large, challenging endeavor, such as retiring debt, expanding facilities, or launching a new ministry program. A very important trait of an effective congregational campaign is a clear, compelling vision for ministry. This means synching the “what we are doing” with the “why are we doing this”; connecting the reason for the campaign with the going-forward ministry work that will happen as a result. During the entire endeavor as well as during the campaign, members need to hear this vision communicated often and through many methods. Vision-infused campaign messaging will assist people in their personal faith and financial walk. God will take what we are able to do and make miraculous things happen through our combined service and gifts.

MIF (Mission Investment Fund) Capital Campaign Services is a ministry of the ELCA that strengthens congregations by helping them raise funds, renew faith and reach goals.

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